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THE RISE
03
14/
STAR WARS
Lucas Arts
Visual Design
Branding
Illustration
Advertising
Our objective was to create cohesive and distinctive brand identity solutions for Star Wars: The Old Republic. These solutions will clearly say “Star Wars” and communicate that SWTOR is a high-end MMO (massively multiplayer online) that will deliver an amazing gaming experience.
We wanted to create
solutions that would also provide flexible design
elements that would be used to create strong communications and promotions for SWTOR.
We drew inspiration from many forms, pulling from Victorian textures to
Art Deco shapes and patterns.
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