FITNESS
UNLEASED
01
08/
Under
Armour39.
Under Armour
Creative Lead
Visual Design
UX Design
Branding
Advertising
Under Armour’s Armour 39 is well-suited for hard-core athletes who want an accurate measurement of their most vital workout stats. The tracker uses a clean and easy-to-read iOS app, which syncs via convenient wireless Bluetooth connection.
Our task was to launch the product that included two 30 sec spots as well as develop the Under Armour 39 product site and the app. I developed a look and
feel for the site and app that tied in line with the brand's style guidelines.
Working with an integrated team that spanned branding, digital, and advertising, I created a holistic vision that brought all avenues together
with one visual language.
My task was to build a visual system that expanded on bold typography, color, icon, and layout grid studies. Our user tests showed that these bold elements were preferred during work out sessions.
