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MANY
SHADES
OF GAY
03
16/
SF AIDS FOUNDATION
SF Aids Foundation
Creative Lead
Visual Design
UX Design
The San Francisco AIDS Foundation was looking for an engaging way to encourage the gay and bisexual community to get in the habit of having an HIV test every 6 months - a new standard set by the U.S. Department of Health. The problem was this community had grown tired of ads that resorted to fear tactics.
Our solution was to produce this lighthearted campaign and encourage responsibility on a personal level, regardless of sexual activity.
The message expanded beyond a website to the Muni, bus shelters and billboards around San Francisco.
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